I saw the movie Air last weekend, about how the insanely successful Air Jordan franchise came to be.

It is a tale of a rebel within an underdog company ignoring convention and placing a bet on an idea that his colleagues thought was insane, based on gut feel, intuition, and a mother’s ironclad belief in her son.

Maybe next Ben Affleck will direct a movie about a committee who cooly evaluated some data, wrote a rational business case with a clear return on investment, then added a couple of new features to their existing product.

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