We are a strategy and customer experience firm unlike any other.

The decision-maker’s best friend.



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Written for results

You’re busy, we get it. That’s why we created a fast track section and companion pack to get you up and running ASAP, and an executive summary to cater for even the busiest reader. With no jargon or claptrap, we’ve created the most effortless reading experience possible.


A pleasure to read

With quirky, inspiring examples from over 130 brands and an engaging, conversational style, The Grid is a joy to read from start to finish. You won't want to put it down.


The product of obsession

Based on thousands of hours of research, and feedback from an international brain trust, The Grid was born of a singular focus to create the best book possible for one person: you.



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Where to buy

Available in hard back, Kindle and iBook. Paperback released Feb 2018.

Translations to Chinese, Spanish, Russian, Portuguese are in progress, with more to come. 

For bulk orders email hello@matt-watkinson.com.


The fundamental, inseparable elements behind the success of every business — shown together on a single page.

Everything you need to get started — quick-start guide, worksheets and templates to help share your findings.